EA Sports

EA Sports x 433 teamed up to bring FIFA Ultimate Team campaigns to life with real-world energy. From Team of the Season to game launches, we helped turn digital hype into content that hit home. The standout? A video with Dutch legend Robin van Persie, who surprised fans in Rotterdam with a custom tram wrapped in his very own FUT Icon card. His son came along for the ride, and the always-on-point Qucee hosted the moment.

Across the campaign, we also linked up with names like Wesley Sneijder, Andy van der Meijde, the Streetkings, and YouTubers De Bankzitters, bridging the gap between football culture and the FIFA community.